Over the years I’ve worked with numerous Content Management Systems (CMS) —Squarespace, Shopify, Square, Wix, yet WordPress is still my platform of choice. Here’s why.
Unparalleled Flexibility
WordPress’s open-source foundation means it continues to evolve with the digital landscape. With over 472 million websites now powered by WordPress (representing 43.5% of all websites globally based on data by W3Techs), the platform’s usage continues to rise steadily.
This means that WordPress can integrate with almost any other software on the internet, and can be configured to do almost anything you need it to do.
Cost-Effective & Sustainable
WordPress itself remains free, open-source software in 2025—a remarkable advantage when digital costs continue to rise elsewhere.
While competitors charge anywhere from $35 to $399 monthly (before adding premium features or e-commerce functionality), WordPress only requires hosting costs. Today’s hosting ranges from $5-$60 monthly depending on your needs, with many providers offering specialised WordPress hosting that includes security features, daily backups, and performance optimisation.
Even with premium themes and essential plugins, the total cost of WordPress ownership remains significantly lower than subscription-based platforms—especially important as businesses look to control recurring expenses in today’s economy.
Design Freedom That Converts
At Kinetic Creative, we frequently work with clients who have outgrown template-based websites and need something that truly represents their brand and drives business goals.
WordPress remains our canvas of choice because it allows us to create truly custom experiences. The visual design approach of Bricks Builder combined with WordPress’s foundation gives us unprecedented creative freedom while maintaining an intuitive interface for our clients. This means we can create sophisticated, high-converting websites that still remain manageable for you after launch.
Future-Proof Investment
One of the most significant drawbacks of proprietary platforms is their controlled ecosystem. We’ve seen this repeatedly—companies abruptly discontinuing popular features or integrations, leaving businesses scrambling to adapt.
WordPress’s open architecture means you’re never at the mercy of a single company’s decisions. Your website remains yours, with the freedom to modify, extend, or migrate as needed. This independence has become increasingly valuable as digital platform consolidation continues across the industry.
Easy to Manage
I know many people might say WordPress is too complicated or difficult to use – at first glance the back end can seem complex and overwhelming. With best practice settings, the right build and a little training, even those who say they aren’t tech savvy can manage their own site.
Upon website handover, I provide a training manual and access to a growing library of recorded tutorials. Kinetic Creative clients quickly become comfortable managing their own content, saving thousands in ongoing development costs.
SEO Advantage
WordPress continues to excel in search engine optimisation, an increasingly competitive necessity in 2025:
- Core Web Vitals optimisation built into modern WordPress setups
- Clean, semantic code structure that search engines reward
- Comprehensive SEO plugins that simplify technical optimisation
- Mobile-first design approach aligned with search engine priorities
- Schema markup implementation for enhanced search visibility
With the right configuration, WordPress sites consistently outperform other platforms in organic search—creating a sustainable marketing channel that delivers results long after the initial investment.
Enhanced Security
WordPress’s security has strengthened considerably in recent years. With proper configuration, regular updates, and quality hosting, WordPress sites are among the most secure options available. The platform’s massive community means vulnerabilities are quickly identified and patched, while security plugins provide additional protection against emerging threats.
Community & Support
Few platforms can match WordPress’s global community of developers, designers, and users. Whatever challenge you encounter, chances are someone has already solved it and shared their solution. This collaborative ecosystem continues to drive innovation while providing unmatched support resources.
Ready to set your online presence in motion?
Let’s create momentum for your brand with a custom WordPress website – get in touch via our website enquiry form